Real estate agents love getting new leads, especially if they come from a previous happy clients. There’s nothing better than knowing you did a great job by your client telling their friends and family about you. Even better, we love the client who not only refers us to their friends and family but one that comes back for additional transactions.
But how do you build lasting, meaningful relationships with your clients? In this article, we are going to give you some simple tips on how to truly connect with your clients so you will have them and hopefully their network for life.
Real estate agents, especially ones that do a lot of transactions are busy. They are constantly on their phones, computers, driving in cars, touring houses, and more. While having a conversation or meeting with your clients, being present is extremely important. There’s nothing worse to the client than showing a house and answering your phone 10 times. The client wants to think they are your number one priority at the time. This is something that they will take away after the transaction is complete. Were you present? Did you show you cared? Did you show up to the closing or send an associate?
Buying or selling a house is one huge step in someone’s life. It is filled with excitement, nerves, anticipation, and worry. By always communicating with your client whether it is good or bad news will help settle their nerves. Even if an open house didn’t have as many visitors as you were expecting or you have multiple offers over asking prices, communicating well right off the bat is something that your client will take away after all is said and done. You are both working towards the same end goal, but it’s the steps along the way that will define the future of your relationship.
A mistake a lot of realtors make is forgetting to reach out to clients after closing. The papers are signed, everyone is high fiving, you get paid, and your clients move into their new home. However, staying in touch after the closing is key to them using you in the future. Make sure to send a thoughtful closing gift and keep in touch with them for a few months after closing to make sure everything is going well. For the 1 year anniversary, make sure to send a small gift or card to reach out and let them know you are thinking of them and then keep that going every year after. Many people move after a few years or in some cases buy second homes. This is your opportunity to be on their mind.
We all like to be acknowledged on the holidays. By sending a holiday gift and/or card, you are letting your client know you are thinking about them and they are important to you. This is also a subtle way for them to think about you for referrals, repeat business, and word of mouth.
Be Active On Social Media
If your clients haven’t already, ask them to follow you on social media. Not only will you be posting about their property but you are also posting updates about your business, useful house information, and life updates. This can help be on top of your clients mind when their friends are asking them about real estate agents, or when they are ready for their next transaction. In return, follow your clients on social media. That way you can also stay on top of their life by engaging with their account.
By keeping in contact with your clients after the transaction, this will help you keep them for life and drive new business referral relationships. Focus on building trust by being present, having great communication, sending gifts to show you care, and following them on social media. When the time is right, you will be first on their mind.
At That Finishing Touch, we strive to send meaningful gifts to your clients to make sure they know you care. Not only do we send high quality, local gifts but we send Yeti glass with your logo on them so you are constantly on their mind. Reach out to our team to get started sending the perfect gift.